News

Streetwear From Pakistan: What Hand-Embroidery Changes
Pakistani streetwear is having its moment. Here is what separates hand-embroidered heritage work from printed graphics — and why the difference matters on the body. Read more...
NAFS Heritage Hoodie in Midnight — heavyweight fabric, GSM weight explained
GSM Explained: What Fabric Weight Actually Tells You
GSM is the most useful number on a garment label and the least explained. What 200, 260 and 300 GSM actually feel like, and what weight you want for what. Read more...
NAFS Quiet Tee in Camel — hand-embroidered cotton tee, care and washing guide
How to Wash Hand-Embroidered Clothing Without Ruining It
Hand embroidery fails in three ways: the thread pulls, the dye moves, or the heat kills it. All three are avoidable, and all three happen in the first wash. Read more...
NAFS Patchwork Tee in Saffron Bandana — hand-embroidered Ajrak-inspired patchwork
What Is Ajrak? The Sindhi Cloth Behind FUKRA
Ajrak is a block-printed cloth from Sindh, made by hand in indigo and crimson. What it is, where it comes from, what the pattern means — and why it runs... Read more...